Functional units of SAP are split across different organizational units for R&D needs, field activities and customer support. SAP Labs are mainly responsible for product development where as the field organizations spread across each country are responsible for field activities such Sales, Marketing, Consulting etc. Head office located in SAP AG is responsible for overall management as well as core Engineering activities related to Product Development. SAP customer support, also called Active Global Support (AGS) is a global organization to provide support to SAP customers worldwide.
SAP Labs
SAP Labs is the research and development organization of the parent company. SAP has its development organization spread across the globe. Many, but not all, labs locations are hosting SAP Research groups.
Prominent labs are located in Palo Alto, USA; Bangalore, Hyderabad and Gurgaon India; Ra'anana and Karmiel, Israel; Montreal, Canada and Shanghai, China. SAP Labs located in
Each SAP Lab has prominent area of expertise and focus. SAP Labs in Sofia, Bulgaria for example specializes in development of Java based SAP software products. Whereas, SAP Labs in
User groups
User groups are independent, not-for-profit organizations of SAP customer companies, partners, analysts, thought leaders, and SAP development teams that provide insight into market demand and are educating members, thus influencing SAP product releases and direction. Examples of user groups are Americas' SAP Users' Group (ASUG),[35] the German SAP User Group (DSAG),[36] the SAP Australian User Group (SAUG)[37] and the SAP UK & Ireland User Group.
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